Mary Wallace Jaensch
Co-Founder & Principal, Entrepreneur and Marketing Catalyst
An experienced, passionate, high-energy consultant and business executive, Mary has a proven track record of driving profitable growth with innovative marketing strategies and exceptional consumer insights across a broad range of product categories and industries.
After earning her B.A. magna cum laude from Mt. Holyoke and her MBA from the Yale School of Management, Mary joined Richardson-Vicks, which was later acquired by Procter & Gamble. While at the company, Mary managed well-known brands such as NyQuil and Olay, and was instrumental in spurring their growth with breakthrough advertising and business development strategies. Mary was the architect behind Olay’s legendary campaign, “I don’t intend to age gracefully. I intend to fight it every step of the way,” which accelerated the brand’s growth and market share leadership, and won the P&G Brand Management Growth Award.
After a successful career at P&G, Mary founded The Demeter Group, a marketing strategy consultancy that helped drive growth for global consumer brands at J&J, Shiseido, Haagen-Dazs and Dannon. Building on that success and her reputation with clients, Mary co-founded The Jannick Group, LLC/SPARK Solutions for Growth with Rachel Braun Scherl in 1998. For more than 15 years, the firm has provided consulting services to start-ups as well as Fortune 100 companies including multiple divisions and operating units of Johnson & Johnson, Merck, Bayer, Deloitte and Glaxo SmithKline.
Mary and Rachel added another chapter to their successful partnership when The Jannick Group partnered with Quaker BioVentures in 2008 to create Semprae Laboratories, Inc., a venture-backed company focused on developing and marketing women's sexual health products. As CEO, Mary contributed to creating a company that provided evidence-based sexual health and wellness products, information and services for women. The company was sold to Innovus Pharmaceuticals, Inc., a specialty pharmaceutical company, in 2013.
That same year, Mary reignited SPARK Solutions for Growth with Rachel, building on their entrepreneurial and operational success to bring a powerful combination of strategic skills to the serious business of growing clients’ businesses.