SPARK Blog

Bright ideas and innovative thinking are among the most important tools SPARK uses to further our clients' strategic growth and ongoing success. You'll find some of our latest thinking here.


Disruption: The New Normal

Posted by Admin | Monday, June 15th, 2015

In a world of rapidly changing technology and interconnectedness, most businesses find themselves besieged with fundamental shifts in the way they manage their strategies. Every day in discussions with our clients, it becomes increasingly clear to us that "business as usual" is no longer sufficient to achieve many of their business goals.

Few industries have been as hard hit by change as healthcare. Whichever aspect of the healthcare ecosystem you consider – providers, payors, patients, product businesses, and other stakeholders – all are experiencing tectonic shifts that affect business growth.

READ MORE at SPARK Momentum: Summer 2015 Newsletter >

The Language of Holiday Gift Giving

Posted by Rachel Braun Scherl | Wednesday, December 24th, 2014

I love the holiday. I love the decorations, the lights, the decorated windows, the traditions, the baking (especially when it is not done by me), the snow, the news stories sharing amazing acts of holiday kindness, and the smiles of the children.  And as a person who helps brands and businesses position themselves for growth, get the attention of their customers and drive revenue, I often find myself in awe at the brilliance surrounding the gift-giving season. What do I mean - the incessant commercials declaring the amazing features and benefits of this year's must-have gifts, the sumptuous catalogues with photographs of gifts beyond my wildest imagination, the never ending stream of gift lists. These ideas come in all price ranges, colors, and sizes. Some are remakes of classic favorites. Others are the latest and greatest. Some are just fancy restatements of old ideas - dressed up in their holiday best.

READ MORE at >

The Power of Transformation

Posted by Admin | Monday, November 17th, 2014

Expanding on an article she penned for Inc., "How to Find Your Leaderhip Voice," Rachel Braun Scherl contributed a chapter to Linda Ellis Eastman's book The Power of Transformation: Reinventing Your Life, an anthology of thought leadership from consultants, speakers and coaches and one of the top self-help books for women. In the chapter, called "How to Find Your Leadership Voice Because Oprah’s Style Is Already Taken," Rachel shares her insights on taking an active, strategic approach to defining and cultivating your leadership voice, and how developing an effective leadership voice can have an impact on your success.

READ MORE >

SPARK Ideas: How To Find Your Leadership Voice

Posted by Rachel Braun Scherl | Saturday, November 1st, 2014

SPARK Ideas: How To Find Your Leadership Voice

This blog was first printed in Inc. earlier this fall.  It generated quite a bit of interesting discussion.  How did you find your voice?

It’s fairly easy to get caught up in the fantasy of the idea of your business–before the reality of the challenge hits you. As the leader of your business, you establish the voice of the company. You are often the face of the business, and you drive the energy that will represent the gestalt of the business. So it’s no surprise that you will be up days and nights and days planning the important strategic issues about the company–the business model, the launch strategy, the funding, the board, the people, the culture.

READ MORE at Inc. >

Life and Business Lessons From ShondaLand

Posted by Rachel Braun Scherl | Tuesday, October 28th, 2014

Shonda Rhimes is my new Oprah (don't worry Oprah, I still love you, but you are not around as much as you used to be.) This middle-aged powerhouse, creative genius, single mom and idea-packed dynamo literally OWNS Thursday night on ABC. An entire night on network TV!

READ MORE at Huffington Post >
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