Blogs from June 2015

Disruption: The New Normal

Posted by Admin | Monday, June 15th, 2015

In a world of rapidly changing technology and interconnectedness, most businesses find themselves besieged with fundamental shifts in the way they manage their strategies. Every day in discussions with our clients, it becomes increasingly clear to us that "business as usual" is no longer sufficient to achieve many of their business goals.

Few industries have been as hard hit by change as healthcare. Whichever aspect of the healthcare ecosystem you consider – providers, payors, patients, product businesses, and other stakeholders – all are experiencing tectonic shifts that affect business growth.

READ MORE at SPARK Momentum: Summer 2015 Newsletter >

Blogs from December 2014

The Language of Holiday Gift Giving

Posted by Rachel Braun Scherl | Wednesday, December 24th, 2014

I love the holiday. I love the decorations, the lights, the decorated windows, the traditions, the baking (especially when it is not done by me), the snow, the news stories sharing amazing acts of holiday kindness, and the smiles of the children.  And as a person who helps brands and businesses position themselves for growth, get the attention of their customers and drive revenue, I often find myself in awe at the brilliance surrounding the gift-giving season. What do I mean - the incessant commercials declaring the amazing features and benefits of this year's must-have gifts, the sumptuous catalogues with photographs of gifts beyond my wildest imagination, the never ending stream of gift lists. These ideas come in all price ranges, colors, and sizes. Some are remakes of classic favorites. Others are the latest and greatest. Some are just fancy restatements of old ideas - dressed up in their holiday best.


Blogs from November 2014

The Power of Transformation

Posted by Admin | Monday, November 17th, 2014

Expanding on an article she penned for Inc., "How to Find Your Leaderhip Voice," Rachel Braun Scherl contributed a chapter to Linda Ellis Eastman's book The Power of Transformation: Reinventing Your Life, an anthology of thought leadership from consultants, speakers and coaches and one of the top self-help books for women. In the chapter, called "How to Find Your Leadership Voice Because Oprah’s Style Is Already Taken," Rachel shares her insights on taking an active, strategic approach to defining and cultivating your leadership voice, and how developing an effective leadership voice can have an impact on your success.


SPARK Ideas: How To Find Your Leadership Voice

Posted by Rachel Braun Scherl | Saturday, November 1st, 2014

SPARK Ideas: How To Find Your Leadership Voice

This blog was first printed in Inc. earlier this fall.  It generated quite a bit of interesting discussion.  How did you find your voice?

It’s fairly easy to get caught up in the fantasy of the idea of your business–before the reality of the challenge hits you. As the leader of your business, you establish the voice of the company. You are often the face of the business, and you drive the energy that will represent the gestalt of the business. So it’s no surprise that you will be up days and nights and days planning the important strategic issues about the company–the business model, the launch strategy, the funding, the board, the people, the culture.

READ MORE at Inc. >

Blogs from October 2014

Life and Business Lessons From ShondaLand

Posted by Rachel Braun Scherl | Tuesday, October 28th, 2014

Shonda Rhimes is my new Oprah (don't worry Oprah, I still love you, but you are not around as much as you used to be.) This middle-aged powerhouse, creative genius, single mom and idea-packed dynamo literally OWNS Thursday night on ABC. An entire night on network TV!

READ MORE at Huffington Post >

Blogs from July 2014

The Language of the Latest and Greatest

Posted by Rachel Braun Scherl | Monday, July 21st, 2014

As a business strategist and marketer, I have worked with lots of brands and advertising agencies to develop or prove claims - the messages that companies say about their products to get people to buy them. You have heard many of them and even remember some - three out of four dentists surveyed, the best, fastest, newest, whitest, sexiest, latest and greatest. My personal favorites are the ones that try to impress you with language that might sound good, but is 100 percent meaningless. For instance, "Nothing works better" - which is basically a fancy way to say that this product works exactly the same way, no better or worse, than any other product in the category.

READ MORE at Huffington Post >

Blogs from May 2014

All the News That’s Fit to Print—Unless, of Course, You Are Too Bossy

Posted by Rachel Braun Scherl | Monday, May 19th, 2014

All the News That’s Fit to Print—Unless, of Course, You Are Too Bossy

Does anyone really know what happened between Arthur Sulzberger and Jill Abramson at the New York Times? I have read every article I could find over the past few days written about the dismissal of the Times' first female managing editor. What are the lessons we are supposed to learn from this or more importantly, teach our children.

READ MORE at Huffington Post >

Blogs from April 2014

Just Trying to Keep the Wheels on the Wagon

Posted by Rachel Braun Scherl | Wednesday, April 2nd, 2014

Just Trying to Keep the Wheels on the Wagon

Gwyneth, I want you to know I feel your pain, girlfriend. I am trying to appreciate how it must be hard being a gorgeous Oscar-winning movie star, with limitless funds, on a movie set where someone feeds you and gives you a trailer to take a nap and probably drives you and your kids places with out messing up your designer clothes or your perfect hair. But in all seriousness, I don't begrudge your general fabulousness -- even though there is very little about your life that I can relate to as a working mom (except for the show-stopping outfits that I wear to work). You, like all of us, are just trying to do the best you can with the specifics of your own life.

READ MORE at Huffington Post >

Blogs from February 2014

Moments of Moxie: A Weekend of Wisdom from Women (of All Ages)

Posted by Rachel Braun Scherl | Friday, February 28th, 2014

I was back at my alma mater last weekend for a conference titled, Find Your Moxie: Duke Women Creating Change. If you look up the word "moxie," all the definitions communicate a sense of energy and dynamism.

READ MORE at Huffington Post >

Improving the World, One Brilliant Idea at a Time

Posted by Rachel Braun Scherl | Thursday, February 13th, 2014

I don't know about you, but I am constantly amazed at how some of the most mundane activities in life have been transformed with elegant, brilliant solutions. I can pay my bills from anywhere, and I can fill my car with gas without interacting with a human being (except in New Jersey where apparently the government thinks we are not capable of doing this for ourselves). I can ensure that I get an exit row seat on any plane, take photographs in rapid fire and find a date without going anywhere (okay, I don't date since I have been married for almost 24 years). I can shop for absolutely anything from Band-Aids, eyeglasses, shoes, clothes, childcare, furniture or even a car -- all without ever leaving my couch.

READ MORE at Huffington Post >
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