Articles written by Rachel Braun Scherl

The Language of Holiday Gift Giving

Posted by Rachel Braun Scherl | Wednesday, December 24th, 2014

I love the holiday. I love the decorations, the lights, the decorated windows, the traditions, the baking (especially when it is not done by me), the snow, the news stories sharing amazing acts of holiday kindness, and the smiles of the children.  And as a person who helps brands and businesses position themselves for growth, get the attention of their customers and drive revenue, I often find myself in awe at the brilliance surrounding the gift-giving season. What do I mean - the incessant commercials declaring the amazing features and benefits of this year's must-have gifts, the sumptuous catalogues with photographs of gifts beyond my wildest imagination, the never ending stream of gift lists. These ideas come in all price ranges, colors, and sizes. Some are remakes of classic favorites. Others are the latest and greatest. Some are just fancy restatements of old ideas - dressed up in their holiday best.

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SPARK Ideas: How To Find Your Leadership Voice

Posted by Rachel Braun Scherl | Saturday, November 1st, 2014

SPARK Ideas: How To Find Your Leadership Voice

This blog was first printed in Inc. earlier this fall.  It generated quite a bit of interesting discussion.  How did you find your voice?

It’s fairly easy to get caught up in the fantasy of the idea of your business–before the reality of the challenge hits you. As the leader of your business, you establish the voice of the company. You are often the face of the business, and you drive the energy that will represent the gestalt of the business. So it’s no surprise that you will be up days and nights and days planning the important strategic issues about the company–the business model, the launch strategy, the funding, the board, the people, the culture.

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Life and Business Lessons From ShondaLand

Posted by Rachel Braun Scherl | Tuesday, October 28th, 2014

Shonda Rhimes is my new Oprah (don't worry Oprah, I still love you, but you are not around as much as you used to be.) This middle-aged powerhouse, creative genius, single mom and idea-packed dynamo literally OWNS Thursday night on ABC. An entire night on network TV!

READ MORE at Huffington Post >

The Language of the Latest and Greatest

Posted by Rachel Braun Scherl | Monday, July 21st, 2014

As a business strategist and marketer, I have worked with lots of brands and advertising agencies to develop or prove claims - the messages that companies say about their products to get people to buy them. You have heard many of them and even remember some - three out of four dentists surveyed, the best, fastest, newest, whitest, sexiest, latest and greatest. My personal favorites are the ones that try to impress you with language that might sound good, but is 100 percent meaningless. For instance, "Nothing works better" - which is basically a fancy way to say that this product works exactly the same way, no better or worse, than any other product in the category.

READ MORE at Huffington Post >

All the News That’s Fit to Print—Unless, of Course, You Are Too Bossy

Posted by Rachel Braun Scherl | Monday, May 19th, 2014

All the News That’s Fit to Print—Unless, of Course, You Are Too Bossy

Does anyone really know what happened between Arthur Sulzberger and Jill Abramson at the New York Times? I have read every article I could find over the past few days written about the dismissal of the Times' first female managing editor. What are the lessons we are supposed to learn from this or more importantly, teach our children.

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