Articles in categories Business Growth

Get to The Strategic Heart of the Matter to Grow Your Business

Posted by Admin | Tuesday, November 19th, 2013

When you get down to the most basic, elemental level, growing your business, no matter how big or small, is a matter of continuously increasing the number and/or size of current and new customer transactions. So why does it seem so challenging and complicated for so many businesses, businesses leaders and their teams to stay focused on what matters the most at that point of each transaction?

Often as a business experiences success (a new customer, a big sale), as a business enlarges its team, as a business begins to collect and analyze more market, customer and business data, a business can lose sight of its Strategic Heart of the Matter – the critical, essential intersection between its customers’ heartfelt and functional needs and its unique ability to serve those needs. The leadership and the team lose track of what will really make a difference to their customers before, during and after each transaction.

There can just be too much data and information which never is...

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