Articles in categories Business Strategy
When you get down to the most basic, elemental level, growing your business, no matter how big or small, is a matter of continuously increasing the number and/or size of current and new customer transactions. So why does it seem so challenging and complicated for so many businesses, businesses leaders and their teams to stay focused on what matters the most at that point of each transaction?
Often as a business experiences success (a new customer, a big sale), as a business enlarges its team, as a business begins to collect and analyze more market, customer and business data, a business can lose sight of its Strategic Heart of the Matter – the critical, essential intersection between its customers’ heartfelt and functional needs and its unique ability to serve those needs. The leadership and the team lose track of what will really make a difference to their customers before, during and after each transaction.
There can just be too much data and information which never is...READ MORE >
For many years, relying on in-depth analytical assessments of market trends, consumer surveys and brand equities identified the opportunities and generated the innovations to drive consistent business growth. It was a time before the internet crumbled so many competitive barriers to entry allowing anyone new - big or small, near or far - to launch a new product, before the time of big data burying managers in both relevant and irrelevant information about customers and before consumers became saturated with so many new offerings and messages that innovation needed to be truly significant to stand out or attract their interest. Today, relying only on the traditional left brain tools – information, data and analysis – is not enough to generate the truly breakthrough and disruptive ideas required for significant growth. It is essential for innovation success and growth to begin to integrate some right-brain skills and abilities – including empathy, intuition and imagination. Why,...READ MORE >