Articles in categories External Articles

Life and Business Lessons From ShondaLand

Posted by Rachel Braun Scherl | Tuesday, October 28th, 2014

Shonda Rhimes is my new Oprah (don't worry Oprah, I still love you, but you are not around as much as you used to be.) This middle-aged powerhouse, creative genius, single mom and idea-packed dynamo literally OWNS Thursday night on ABC. An entire night on network TV!

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The Language of the Latest and Greatest

Posted by Rachel Braun Scherl | Monday, July 21st, 2014

As a business strategist and marketer, I have worked with lots of brands and advertising agencies to develop or prove claims - the messages that companies say about their products to get people to buy them. You have heard many of them and even remember some - three out of four dentists surveyed, the best, fastest, newest, whitest, sexiest, latest and greatest. My personal favorites are the ones that try to impress you with language that might sound good, but is 100 percent meaningless. For instance, "Nothing works better" - which is basically a fancy way to say that this product works exactly the same way, no better or worse, than any other product in the category.

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All the News That’s Fit to Print—Unless, of Course, You Are Too Bossy

Posted by Rachel Braun Scherl | Monday, May 19th, 2014

All the News That’s Fit to Print—Unless, of Course, You Are Too Bossy

Does anyone really know what happened between Arthur Sulzberger and Jill Abramson at the New York Times? I have read every article I could find over the past few days written about the dismissal of the Times' first female managing editor. What are the lessons we are supposed to learn from this or more importantly, teach our children.

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Just Trying to Keep the Wheels on the Wagon

Posted by Rachel Braun Scherl | Wednesday, April 2nd, 2014

Just Trying to Keep the Wheels on the Wagon

Gwyneth, I want you to know I feel your pain, girlfriend. I am trying to appreciate how it must be hard being a gorgeous Oscar-winning movie star, with limitless funds, on a movie set where someone feeds you and gives you a trailer to take a nap and probably drives you and your kids places with out messing up your designer clothes or your perfect hair. But in all seriousness, I don't begrudge your general fabulousness -- even though there is very little about your life that I can relate to as a working mom (except for the show-stopping outfits that I wear to work). You, like all of us, are just trying to do the best you can with the specifics of your own life.

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Moments of Moxie: A Weekend of Wisdom from Women (of All Ages)

Posted by Rachel Braun Scherl | Friday, February 28th, 2014

I was back at my alma mater last weekend for a conference titled, Find Your Moxie: Duke Women Creating Change. If you look up the word "moxie," all the definitions communicate a sense of energy and dynamism.

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