Developing a voice for a sexual health product
Challenge: A company that provided female sexual health products was hampered by media challenges. Ninety percent of the leading media outlets, including network and cable TV stations, refused to run the company’s advertising, despite running ads for similar products from other, larger companies. With limited access to paid media as a tool, the brand needed to define a voice for itself and drive conversation, awareness and sales.
Strategic Growth Solution: SPARK applied transformational thinking to create an ongoing series of business, product and lifestyle stories that generated interest across media channels. The company emerged as the category leader in female sexual satisfaction with a continuous stream of interest, revenue and profit.